Beer / Happoshu (Low-Malt Beer)
Yura Yura Hard Cider - Standard Cider
Craft beer and hard cider brewed with the famous water of Kitakata and apples from Fukushima, the fruit kingdom.
This is a cidery and brewery that began operations in Aizu-Kitakata, Fukushima Prefecture, in 2023.
The "Yura Yura Hard Cider," brewed with the famous water of Kitakata, a city famous for ramen and Japanese Sake, uses generous amounts of apples and specialty fruits from Fukushima Prefecture.
"BECO" is brewed with the aim of creating a casual, easy-to-drink beer that will be loved throughout Japan, starting with the local region, much like Aizu's Akabeko (red cow figurine).
Sound Eat Co., Ltd. REC CIDER BEER
From the foot of Mt. Bandai in Aizu, origin of the town of storehouses: Kitakata. Apple hard cider and craft beer 🍎🍺
Located in Kitakata City, Fukushima Prefecture. At the foot of Mt. Bandai in Aizu, this brewery crafts hard cider and craft beer by utilizing the famous water running through the town of storehouses (from the Tsuganomi Ravine Running Water, one of the Top 100 Famous Waters of the Heisei Era) and the bounties of Fukushima Prefecture, which boasts the 5th highest apple production in Japan 🍎
A connection to Aizu led to the decision to start brewing in this apple-producing region, official launch taking place in January 2023. Brewing is handled by Tetsuro Ueda.
The beer is named "BECO." Featuring labels with a motif inspired by Aizu's Akabeko, the lineup includes Weizen, IPA, Hazy IPA, and Classic Pale Ale. The goal is "a taste that makes you want a second glass." Amidst the popularity of rich IPAs, the focus is on achieving a flavor profile that remains easy to drink without fatigue, even on a second or third glass 🍺
The hard cider is named "Yura Yura Hard Cider." Because hard cider is still relatively unfamiliar, the goal is to create that very first glass that inspires people to feel, "So this is hard cider; I want to try others, too." In addition to the classic standard cider, seasonal flavors such as Akatsuki peach and cherry also make an appearance 🍑🍒
Malt is sourced from a long-established British manufacturer, while apples are acquired from local farmers in Kitakata. Product development leveraging local bounties is also underway, including a beer made with 100% Kitakata-grown barley prepared upon request from local farmers.
The brewery operates almost at full capacity year-round, focusing on hard cider from October to February and shifting to beer from March onward. Mr. Ueda spends 80% of the year in Kitakata and actively participates in regional events with the desire to energize this town.
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"Great rice, great water, great people. Fukushima sake 🍶"
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🏘️: REC CIDER BEER WORKS @rec.ciderbeerworks
📍: 333-1 Higuchi, Kamitakagaku, Sekishibacho, Kitakata City, Fukushima Prefecture
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