Sharaku Junmaishu
Continuing efforts in two roles, aiming for a single sake that lingers in the heart and memory
Yoshihiro Miyamori, the company president, took over the brewery as the fourth-generation head. He leads the brewery, wearing two hats (NISOKU NO WARAJI) as both president and head of production. He challenges himself in sake brewing, "striving to create that single, ultimate bottle that will linger in the heart and memory of the drinker."
President Miyamori left his previous job in 2002 to succeed the family business. At the time, the roles of business manager and production manager were distinctly separate, held by the president and the master brewer (Toji), respectively. "Surely," he thought, "if the owner directs the brewing process, we can get closer to our ideal flavor." With this conviction, he set out to learn the fundamentals of sake brewing himself, pursuing his own unique taste.
President Miyamori has continued to reform the brewery while faithfully protecting its guiding philosophy. In 2014, at the "SAKE COMPETITION"—an appraisal renowned for deciding the number one sake in Japan—"Sharaku" won first place in two categories: Junmai-shu and Junmai Ginjo. In 2018, the Junmai-shu from "Aizu Miyaizumi" was also awarded first place. "To be evaluated so highly at a competition for commercially available sake, which ordinary people can easily purchase, made us truly happy," he recounts.
President Miyamori has nurtured "Sharaku" and "Aizu Miyaizumi," and they have grown to achieve national recognition. He remains insatiably ambitious. "Every year, I pour all my energy into it, wanting to brew even more delicious sake." The fourth-generation president's challenge continues.
Miyaizumi-meijo