Calbee, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Makoto Ehara; hereafter “Calbee”) and Fukushima Prefecture have collaborated on a new product, “Kataage Potato Steamed clams in sake and butter flavor,” which will be released in limited quantities* in Miyagi Prefecture, Yamagata Prefecture, and Fukushima Prefecture starting Monday, October 27, 2025.
This product is the third installment of a project by Calbee and Fukushima Prefecture aimed at solving local challenges. This time, a special “Kataage Potato” has been created for an optimal pairing with the Junmai sake “Amaisuehiro” from Suehiro Sake Brewery Co.,Ltd. (Headquarters: Aizuwakamatsu City, Fukushima Prefecture; President: Daiki Shinjo; hereafter “Suehiro Sake Brewery”).
*Available while supplies last. Also sold in parts of Tochigi Prefecture and Ibaraki Prefecture.
Kataage Potato Steamed clams in sake and butter flavor
To address the issue of “young people moving away from sake,” development began on a pairing product utilizing “Kataage Potato,” which is popular among younger demographics, to match the sweet and easy-to-drink “Amaisuehiro.”Workshops were held with members from Fukushima Prefecture, Fukushima sake breweries and associations, local businesses, and Calbee to select the flavor and create the package design. The result is a richly savory flavor that combines the seaside aroma of steamed clams in sake with a faint hint of butter.
This product was created with the hope that people in their 20s and 30s who do not usually drink sake, will particularly enjoy it.
【Product Features】
・Enjoy the rich taste of steamed clams in sake, featuring a seaside aroma enhanced with a subtle buttery flavor.
・The flavor is a perfect match for the Junmai sake “Amaisuehiro,” which was crafted to be light, easy to drink, and refreshingly sweet.
・The packaging features an image of “Amaisuehiro” to promote the pairing, as well as Fukushima Prefecture’s mascot character and an outline of the prefecture to show that it is a collaboration product.
【Product Overview】
Product Name: Kataage Potato Steamed clams in sake and butter flavor
Contents: 60g
Price: Open (Suggested retail price approx. 190 JPY, tax included)
Release Date: Monday, October 27, 2025
Sales Area:
Supermarkets, drug stores, convenience stores, etc. in Miyagi Prefecture, Yamagata Prefecture, and Fukushima Prefecture.
*Limited quantity, available while supplies last.
*Also available at select chains in Tochigi Prefecture and Ibaraki Prefecture.
*The actual release date may vary slightly depending on the retailer.
*Product may not be available at all stores, or sales may end once sold out.
About Suehiro Sake Brewery and Junmai Sake “Amaisuehiro”
Suehiro Sake Brewery is located in Aizuwakamatsu City, Fukushima Prefecture. Since its founding in 1850 (Kaei 3) at the end of the Edo period, it has continued to brew sake for seven generations. As a local sake of Aizu, it uses local rice and water to brew sake that is loved by the local people and suited to the Aizu climate.
Junmai sake “Amaisuehiro” is a Junmai sake that pursues an accessible “sweetness.” It is finished to be light and easy to drink, a product that allows you to enjoy a “deliciously sweet” experience.
Please enjoy it together with the special “Kataage Potato.”
