Official web site of Fukushima Pref. 【FUKUSHIMA SAKE】

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2026.01.09

Cup Sake Project “Design in the Works!”


Here is a follow-up report on the original "Fukushima sake" cup sake development project📰✨
While the taste of the sake is obviously key, the cup design is also super important!🍶

We asked Yujiro Iwata, President of Sasamasamune Shuzo and member of Joyukai, about what kind of design we can expect.

President Yujiro Iwata: "As we brainstormed ways to make a truly appealing product, the idea of using a certain famous character came up. After much coordination, a collaboration between that famous character and Fukushima's tourism icons has become a reality!
We know you'll love collecting them all, so we're planning to prepare several design variations.
We hope that the many people visiting the prefecture for the Fukushima DC will pick one up to enjoy during their trip or take home as a souvenir.
We can't show you the designs just yet, but please look out for them!"

You'll definitely want to keep an eye on the cup sake design moving forward👀💡

We will continue to share project updates here on the Fukushima Sake Instagram. Please stay tuned for future info!


"Great rice, great water, great people. Fukushima sake🍶"

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