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2026.02.10

Cup Sake Project “Design Reveal”

Here is a follow-up report on the original "Fukushima sake" cup sake development project 📰✨
The cup designs have finally been revealed 😆!

To commemorate the Fukushima Destination Campaign and the 150th anniversary of the Fukushima Prefectural Government, two types of cups were created! They feature a blue-themed design carrying two logo marks on the "winds of happiness blowing through Fukushima"! The designs are perfectly displayed as a matching set.

We asked Koichi Suzuki, Representative Director of Akebono Shuzo and Chairman of Joyukai, about this design.
"The design is inspired by the catchphrase 'Shiawase no Kaze Fukushima (Wind of Happiness Fukushima)' for the main Fukushima Destination Campaign starting in April. We are particular about the sake inside the cups too, and want to create delicious sake using Fukushima's original sake rice and yeast. We hope this sake makes its way across the prefecture and brings a moment of happiness to everyone who drinks it."

Not only the designs, but the taste of the sake will also be different, so we can't wait for the day we can taste them side by side! Click here for more details on the two cup sakes ↓↓
https://www.fukunosake.com/dc-cupsake/progress

Plus! Another highlight to share💡
The cup design collaborating with a popular manga character will be announced at a later date. We're excited to see what kind of cup sake it will be!✨

We will continue to share project updates here on the Fukushima Sake Instagram. Please stay tuned for future info!

"Great rice, great water, great people. Fukushima sake🍶"


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